Marfin
    CatalogPacks
    GitHub
    BEGINNERCONTENT07 de mai. de 2026

    Landing Copy Engine

    Paste-ready PAS landing copy: 3 headlines (≤9 words, A/B candidates), sub, 3 before-vs-after bullets, social proof by stage, how-it-works, 6-objection FAQ, CTA + microcopy, A/B priorities.

    View on GitHub
    WORKS IN
    CLAUDEany setup

    Pure-LLM skill. No MCP, no paid tool required. Works on Claude.ai web, desktop and Claude Code.

    WORKS BEST WITH
    • Web Search (built-in)optional

      fetches your current landing page + 3 competitors so you don't repeat what's already saturated in the niche — copy that doesn't differentiate, loses

    • Filesystemoptional

      reads ~/landing-experiments/ to avoid recycling copy that already failed a previous A/B test

    TAGS
    foundercopylandingmarketingpas

    What this skill does

    Generates full landing copy using the PAS structure (Problem, Agitation, Solution): headline, sub, 3 value bullets, social proof slot, FAQ with 6 questions, CTA. All written to be pasted straight into your home page.

    What you get

    • Headline (1 sentence, ≤ 9 words)
    • Sub (1-2 sentences, concrete follow-through)
    • 3 value bullets (format: pain → outcome, no feature dump)
    • Social proof slot (logo wall, number, testimonial)
    • 'How it works' section in 3 steps
    • FAQ with 6 questions (real objections, no fluff)
    • Primary and secondary CTA
    • Privacy microcopy (under the CTA)

    When to use

    • Product launch
    • When landing → trial conversion dropped
    • When the ICP changed and the copy still speaks to the old audience

    Principles

    • The headline speaks to the PAIN and the OUTCOME, not the product
    • Bullets are 'before vs after', not a feature list
    • The FAQ attacks the top 6 objections from discovery calls
    • No 'unlock', 'leverage', 'seamless', 'cutting-edge'
    • In Portuguese: never em-dash. Use commas or parentheses.

    How it works

    1. You give it: ICP, problem, solution in 1 sentence, top 3 objections
    2. The skill generates 3 headline variations for you to pick from
    3. Builds the rest of the page around the headline you picked
    4. Suggests where to put social proof (and which type: logo, number, quote)
    5. Flags which lines are worth A/B testing

    Output example

    Landing — Marfin Skills

Headlines (3 variations)
A. "Skills ready for Claude. A solo founder ships like a team."
B. "Stop burning 10h a week on SDR work."  ← A/B test
C. "What Claude is missing to run a SaaS solo."

Sub (version B)
Curated workflows that run inside Claude. Uses Marfin MCPs
and installs in 30 seconds.

3 bullets
1. Before: 2h of SEO audit per client / After: 60s
2. Before: 12h/week on outbound / After: 1h, with follow-up
3. Before: CNPJ dossier by spreadsheet / After: 1 prompt

Social proof slot
Type: big number ("280 founders running it today")
+ 3 short quotes from agency users

How it works (3 steps)
1. Connect the Marfin MCP in Claude (1min)
2. Install the skill you need (1min)
3. Use it on any call, audit, dossier

FAQ (6 questions)
1. Do I have to pay?  No. Individual skills are free.
2. Does it work on Claude.ai web?  Yes, and on Claude Code.
3. What if the MCP goes down?  The skill falls back to manual.
... (6 total)

CTA
Primary: "Install free"
Secondary: "See the agency pack"
Microcopy: "No card. LGPD compliant."

    Pre-reqs

    None.

    Build.

    Work.

    Dream.

    Create.